Facebook Posting Best Practices
- Each month, think of ways to incorporate a mix of content types into your social media posting. Sharing news article links, photos of local grant families and interactive, engagement-driven posts will encourage people to continue coming back to your page.
- One way to find compelling local news content related to adoption in your area is by signing up for a free Google alert. This is a free digest that will send news articles related to your search parameters directly to your email inbox. Setting up an alert for the terms “Child,” “Children,” “Adoption,” “Adopt,” and the name of your state or the nearest major metro area is a good place to start. You can set up an alert here.
- Follow Gift of Adoption’s national accounts on all of your active social media channels. Sharing posts to your chapter page from the national account is a good way to post reach and engagement from the original post. You can find us on Facebook, Twitter and Instagram (@giftofadoption).
Gift of Adoption Chapter Social Media Policies
- Gift of Adoption relies on chapters to offer a positive representation of its brand across their social media channels. Gift of Adoption grants are awarded without regard to an applicant’s race, ethnicity, age, religion, marital status, or sexual orientation. We highly value and respect our diverse population of families, volunteers, donors and supporters. We ask that anyone posting on behalf of our chapters shows respect for Gift of Adoption’s non-discriminatory grant making policy. All social media posts should avoid partisan political statements or evangelizing for anything other than the cause of adoption.
- Please refrain from creating social media accounts for your chapter on any additional platforms. If you’d like to open an account on Instagram, LinkedIn or Twitter, please reach out to zsenn@giftofadoption.org. Before opening an account on a new platform, we ask that you earn at least 500 followers on your chapter’s Facebook page and demonstrate 90 days of consistent posting.
- Before sharing photos of families, always check in with us at zsenn@giftofadoption.org to make sure we have the family’s permission on-file. Additionally, always avoid sharing the family’s last name and other potentially identifying information, like their town of residence or the adoption agency they’re working with.
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All GOA Leadership (Chapter and National Boards)
Financial Materials
Recommended Postings for January 2019
Suggested post for January, week 1: Gift of Adoption news coverage
- There have been several recent news articles highlighting Gift of Adoption and our work across the nation in the past several weeks. You can help us amplify those messages by sharing one of these stories on your chapter’s social media channels.
- Good Morning America: Girls from China with same disease are now sisters
- When sharing news articles on social media, include a one-sentence blurb introducing why the story is relevant to your audience, or simply include an attributed quote from the story.
Suggested post for January, week 2: Ask about back-to-school tips
- A great way to generate engagement with your followers is to ask them to share their opinion or advice with you. Asking about how they help their children ease into the back-to-school routines, for instance, can be a great way to start a discussion on your chapter page.
Suggested post for January, Week 3: Share a Local Grant Recipient Photo and Story
- Who did your chapter help come home in the past few months? It’s important to show your followers and supporters how your chapter is changing lives.
- If you’re planning to post a photo and story of a grant family your chapter helped, please email zsenn@giftofadoption.org with the name of the family you’d like to feature. If that family has agreed to share their photos on social media, we’ll provide you with a few images and a quote you can share along with the post.
Suggested Post for January, Week 4: Show your success
- For Gift of Adoption, 2020 will be a very significant year. Showcase your chapter’s success in 2019 and demonstrate how you’re planning to build on that success in the coming months by sharing some of your chapter’s latest statistics. Resources like Adobe Spark can be used to quickly and easily create sharable graphics.
- If you need help creating a visual aid to share on your platform, email zsenn@giftofadoption.org.
Evergreen Posts
There are a number of posts that can be shared throughout the year. Here are a few blurbs and graphics to consider posting on a quarterly or bi-annual basis:
- “Did you know that you can support Gift of Adoption just by shopping on Amazon? When you shop through our Amazon Smile link, Amazon donates a percentage of the proceeds made through your sale to Gift of Adoption at no additional cost to you. Click here to start shopping: https://smile.amazon.com/ch/39-1863217“
- “If you have an old car, motorcycle or boat that you want to convert to a good cause, donate it to Gift of Adoption. Click here to learn more: https://careasy.org/nonprofit/Gift-of-Adoption-Fund“
- “Are you cleaning house? You can support Gift of Adoption while selling your old housewares and other items on eBay. All you have to do is opt to donate a portion of the proceeds made from selling your item online. Learn more about our eBay for Charity platform here: https://charity.ebay.com/charity-auctions/charity/gift-of-adoption-fund/40957/
Gift of Adoption Social Media Pages
Chapter Conference Materials
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